Category Archives: Salesforce

Sales Cloud for Marketing 4: Sales Insight

Being where I am now in my admin career of both Salesforce and Marketo, it’s difficult to remember a time when I didn’t know what Sales Insight is. It’s even harder to understand why it wasn’t in use when I took the helm. If you have Marketo and Salesforce and your sales team does not haveContinue reading “Sales Cloud for Marketing 4: Sales Insight”

Around the World

Maybe the coolest thing for me, living in West Michigan, is knowing that Anthony Keidis grew up in Grand Rapids, at least for a while. What is also cool about living here is that we are actually closer to Chicago than we are to Detroit (at least in Holland). That means that it takes aContinue reading “Around the World”

West Michigan Women in Tech

February 25th marked the inaugural West Michigan Women in Tech User Group meeting. The first meeting for the West Michigan WIT User Group was snowed out – fitting for where we live. And befitting West Michigan ladies, we just rescheduled. *Snow happens* amirite? Accordingly March 22nd marked the inaugural West Michigan WIT User Group meeting. WeContinue reading “West Michigan Women in Tech”

Sales Cloud for Marketing 3: This time, it’s Salesforce

Last time, I covered a lot of Marketo things – if you don’t have Marketo/access to Marketo/care at all about Marketo, I apologize. But it was necessary. This week we’re back in the loving embrace of the Sales Cloud and looking at what we need to do to ensure that our sales teams can accessContinue reading “Sales Cloud for Marketing 3: This time, it’s Salesforce”

Success: Destination Success

or “What Happens in Vegas Goes on Your LinkedIn Profile” What a week. My brain still hurts. In a good way. Although shoving knowledge of Visualforce into a two hour block glances at the border of sadism. In a good way. I came into the office Monday feeling a lot of different things. Tired. Refreshed. Accomplished. Inspired.Continue reading “Success: Destination Success”

Sales Cloud for Marketing 2: Programs to Campaigns

Welcome to part 1 of my “Sales Cloud for Marketing” series, where I will discuss how to force Marketing and Sales to work together to make data that we can use. Today’s topic: building Marketo programs that play nice with Salesforce. To start off, let’s make sure we get the nomenclature down. In Marketo, aContinue reading “Sales Cloud for Marketing 2: Programs to Campaigns”

Sales Cloud for Marketing 1: Intro

I’ve had my fun, talking about myself, letting my freak flag fly, etc. But now it’s down to brass tax and all that. No one starts a Salesforce blog just to see their words on the screen (I  mean, that’s part of it) – they do it to give back to the community that offers themContinue reading “Sales Cloud for Marketing 1: Intro”

Impromptu Salesforce Kool-Aid Post!

I’ve never been a joiner, ladies and gentlemen. I avoided pep rallies during high school. I avoided social clubs during college. During Institute at TFA, I declined any and all of the even remotely voluntary events (and some that were not so voluntary). I’m only pointing out all of this because if you know me –Continue reading “Impromptu Salesforce Kool-Aid Post!”

You remember 95% of what you teach

Part of the Teach for America interview process involves creating a mini lesson and presenting it to a group of individuals who are also interviewing. Naturally, as I went through the process, I put together a lesson on…well, something English related; I honestly don’t remember the exact topic. I was an English major. I stillContinue reading “You remember 95% of what you teach”