Welcome to part 1 of my “Sales Cloud for Marketing” series, where I will discuss how to force Marketing and Sales to work together to make data that we can use. Today’s topic: building Marketo programs that play nice with Salesforce. To start off, let’s make sure we get the nomenclature down. In Marketo, aContinue reading “Sales Cloud for Marketing 2: Programs to Campaigns”
You say Polymath like it's a bad thing... 