If you’re wondering “why are we talking about administration, if the last round was emails?” Well, frankly, because it was the next thing I thought about. I kept trying to think of a logical order to do these in and just came up short. Then I remembered that this is my blog, and I canContinue reading “Marketo v. Pardot Cage Match: Round 3, Administration”
Tag Archives: Marketo
Marketo v. Pardot Cage Match: Round 2, Sending Emails
Edited to include a note on Marketo’s Email Editor v2.0 First of all, disclaimer: Marketing Automation is not just for email automation. It does a lot more than that. However, for a small team that is just starting out with Marketing Automation, this is likely where you’re going to start, so that’s where we areContinue reading “Marketo v. Pardot Cage Match: Round 2, Sending Emails”
I’m Learning Pardot
I am taking the plunge. When I accepted my new job offer, it came contingent upon my finishing a few more exams, including at least one for Pardot. I thoroughly enjoy marketing, and I’m a big fan of marketing automation (if it’s not clear from my speaking sessions always including it), so I’ve decided toContinue reading “I’m Learning Pardot”
Dear Vista Equity Partners (re: Marketo),
Hey, there. This is a pretty big win for you guys, I’m guessing, nabbing the leader in the marketing automation space. Honestly, good for you. I don’t like just passively hearing news, you know? So I took a look at your portfolio. I was mildly impressed – lots of technology there. I didn’t know anContinue reading “Dear Vista Equity Partners (re: Marketo),”
A Polymath’s Guide To…Submitting Speaking Proposals
There are 6 days left to submit a speaking proposal for Dreamforce 16. If you’re considering it, on the fence, not sure, I’m here to tell you to give it a shot. You have something to share. I promise. Sit down, let me tell you a story. Within 6 months of starting this job (the one that I’mContinue reading “A Polymath’s Guide To…Submitting Speaking Proposals”
Sales Cloud for Marketing 1: Intro
I’ve had my fun, talking about myself, letting my freak flag fly, etc. But now it’s down to brass tax and all that. No one starts a Salesforce blog just to see their words on the screen (I mean, that’s part of it) – they do it to give back to the community that offers themContinue reading “Sales Cloud for Marketing 1: Intro”
Did I mention I’m speaking at Marketing Nation Summit?
I love Salesforce. I love being a Salesforce admin. I love that it’s been a great path for me to start working on actual developer skills. It’s pretty fantastic. It’s also not all I do. In addition to that, I’m my team’s Certified Marketo Expert. I suggest to anyone that is a Salesforce admin for aContinue reading “Did I mention I’m speaking at Marketing Nation Summit?”
You say Polymath like it's a bad thing... 