I enjoy my creature comforts. I like working from my couch some days, with blankets all bundled around me, feet propped up, and a cup of coffee nearby. Most importantly I like all of those things in my own house. If offered an opportunity to get coffee at a fancy coffeeshop or make myself a cupContinue reading “Online Proctoring: My Horror Story”
Category Archives: Marketo
Marketo v. Pardot Cage Match: Round 3, Administration
If you’re wondering “why are we talking about administration, if the last round was emails?” Well, frankly, because it was the next thing I thought about. I kept trying to think of a logical order to do these in and just came up short. Then I remembered that this is my blog, and I canContinue reading “Marketo v. Pardot Cage Match: Round 3, Administration”
Marketo v. Pardot Cage Match: Round 2, Sending Emails
Edited to include a note on Marketo’s Email Editor v2.0 First of all, disclaimer: Marketing Automation is not just for email automation. It does a lot more than that. However, for a small team that is just starting out with Marketing Automation, this is likely where you’re going to start, so that’s where we areContinue reading “Marketo v. Pardot Cage Match: Round 2, Sending Emails”
I’m Learning Pardot
I am taking the plunge. When I accepted my new job offer, it came contingent upon my finishing a few more exams, including at least one for Pardot. I thoroughly enjoy marketing, and I’m a big fan of marketing automation (if it’s not clear from my speaking sessions always including it), so I’ve decided toContinue reading “I’m Learning Pardot”
Your Best Untapped Resource
If you’re anything like me, you have a love-hate relationship with your vendors. I loved my software platforms, enjoyed learning more about them, but after daily calls from various people, I became wary of the sales pitches. Even if I was reaching out to THEM for information. Catch 22. As I’ve moved into my newContinue reading “Your Best Untapped Resource”
Lessons Learned: Vocabulary
Linguistics is a truly fascinating subject, if you think about it – the study of how people communicate, how words are formed, changed over time. The same word in the same language may mean something different, depending on where you live. It might also mean something different, depending on what software or platform you’re usingContinue reading “Lessons Learned: Vocabulary”
Lessons Learned: An Introduction
Remember Jack Handey? Yeah, ok, full disclosure – I was going somewhere with that, and then I started looking at Jack Handey quotes and 15 minutes later, I don’t remember why I brought him up. Which brings me to my point: I have made some hilarious mistakes in my life. I’ve made some not-so-funny ones, too,Continue reading “Lessons Learned: An Introduction”
Dear Vista Equity Partners (re: Marketo),
Hey, there. This is a pretty big win for you guys, I’m guessing, nabbing the leader in the marketing automation space. Honestly, good for you. I don’t like just passively hearing news, you know? So I took a look at your portfolio. I was mildly impressed – lots of technology there. I didn’t know anContinue reading “Dear Vista Equity Partners (re: Marketo),”
A Polymath’s Guide To…Submitting Speaking Proposals
There are 6 days left to submit a speaking proposal for Dreamforce 16. If you’re considering it, on the fence, not sure, I’m here to tell you to give it a shot. You have something to share. I promise. Sit down, let me tell you a story. Within 6 months of starting this job (the one that I’mContinue reading “A Polymath’s Guide To…Submitting Speaking Proposals”
Sales Cloud for Marketing 4: Sales Insight
Being where I am now in my admin career of both Salesforce and Marketo, it’s difficult to remember a time when I didn’t know what Sales Insight is. It’s even harder to understand why it wasn’t in use when I took the helm. If you have Marketo and Salesforce and your sales team does not haveContinue reading “Sales Cloud for Marketing 4: Sales Insight”
You say Polymath like it's a bad thing... 