Happy Holidays

Dear #ohana, I humbly submit for your approval this highly plagiarized and marginally altered version of “A Visit from St. Nicholas.” Because nothing says Christmas more than over-used tropes and sloppy satire. In all seriousness, you are my #ohana, and I wish you all safe and happy holidays. Twas the week before Christmas, or justContinue reading “Happy Holidays”

Marketo v. Pardot Cage Match: Round 3, Administration

If you’re wondering “why are we talking about administration, if the last round was emails?” Well, frankly, because it was the next thing I thought about. I kept trying to think of a logical order to do these in and just came up short. Then I remembered that this is my blog, and I canContinue reading “Marketo v. Pardot Cage Match: Round 3, Administration”

NaNoWriMo started this week

I have participated in NaNoWriMo (National Novel Writing Month) for the past 7 years. Well, this will be my 7th year, not including Camp NaNo in the summers, which I usually only do half-heartedly. I had to look that up. Every year feels like the first year because it’s new and exciting, and I getContinue reading “NaNoWriMo started this week”

I’m getting real for a minute

I actually feel weird about that phrase because it implies that I’m not always real. To be fair, sometimes I feel like I’m not… But that’s not the point. It’s a widely understood idiom to the bulk of my audience. Moving on. Sometimes it’s hard to get up the energy to write one of these.Continue reading “I’m getting real for a minute”

Marketo v. Pardot Cage Match: Round 2, Sending Emails

Edited to include a note on Marketo’s Email Editor v2.0 First of all, disclaimer: Marketing Automation is not just for email automation. It does a lot more than that. However, for a small team that is just starting out with Marketing Automation, this is likely where you’re going to start, so that’s where we areContinue reading “Marketo v. Pardot Cage Match: Round 2, Sending Emails”

Marketo v Pardot Cage Match: Round 1, UI

I’ve been learning Pardot, prepping for the exam, doing all the things. But I can’t help comparing it to Marketo. For obvious reasons. Marketo was, you know, my first. Marketing Automation Platform. My first Marketing Automation Platform. One thing I know is that there are very few comprehensive comparisons between the two platforms. Which IContinue reading “Marketo v Pardot Cage Match: Round 1, UI”

I did a thing: Becoming a Salesforce Admin Story

This is kind of awkward for me, which is weird because I’ve acted and spoken publicly, and I don’t get really bad stage fright. This feels different, though. I did an #AwesomeAdmin video. I was truly honored/humbled to be asked in the first place because, seriously, what do I have to tell people that better smarterContinue reading “I did a thing: Becoming a Salesforce Admin Story”

Where do you see yourself in 5 years?

This question. I have nightmares about this question. Not because I think the world will end in that time frame (although, ask me again after the election, maybe). And it’s not because I don’t imagine what I can do or that I don’t have ambition. People change, though. Sometimes slowly, over time. Sometimes surprisingly fast.Continue reading “Where do you see yourself in 5 years?”