Marketo v. Pardot Cage Match: Round 3, Administration

If you’re wondering “why are we talking about administration, if the last round was emails?” Well, frankly, because it was the next thing I thought about. I kept trying to think of a logical order to do these in and just came up short. Then I remembered that this is my blog, and I canContinue reading “Marketo v. Pardot Cage Match: Round 3, Administration”

Marketo v. Pardot Cage Match: Round 2, Sending Emails

Edited to include a note on Marketo’s Email Editor v2.0 First of all, disclaimer: Marketing Automation is not just for email automation. It does a lot more than that. However, for a small team that is just starting out with Marketing Automation, this is likely where you’re going to start, so that’s where we areContinue reading “Marketo v. Pardot Cage Match: Round 2, Sending Emails”