What I learned this week about: Pardot Responsive Layouts

I built my first responsive email template in 2014 when I was just coming into the MOPs/Salesforce Admin portion of our programming and realized that my company’s marketing emails were NOT responsive. Me being me, I ended up sitting through a free webinar put on by Litmus to gain the basic understanding of how responsiveContinue reading “What I learned this week about: Pardot Responsive Layouts”

What I learned this week about Pardot Business Units

Okay, listen. I started out with Marketo. I cut my teeth with it, learned what marketing automation was, re-acquired some HTML and CSS skills to make email templates better, and I yelled a lot about how important it was for us to be segmenting our content. So much power. I say that because now IContinue reading “What I learned this week about Pardot Business Units”

Marketo v. Pardot Cage Match: Round 3, Administration

If you’re wondering “why are we talking about administration, if the last round was emails?” Well, frankly, because it was the next thing I thought about. I kept trying to think of a logical order to do these in and just came up short. Then I remembered that this is my blog, and I canContinue reading “Marketo v. Pardot Cage Match: Round 3, Administration”

Marketo v. Pardot Cage Match: Round 2, Sending Emails

Edited to include a note on Marketo’s Email Editor v2.0 First of all, disclaimer: Marketing Automation is not just for email automation. It does a lot more than that. However, for a small team that is just starting out with Marketing Automation, this is likely where you’re going to start, so that’s where we areContinue reading “Marketo v. Pardot Cage Match: Round 2, Sending Emails”

I’m Learning Pardot

I am taking the plunge. When I accepted my new job offer, it came contingent upon my finishing a few more exams, including at least one for Pardot. I thoroughly enjoy marketing, and I’m a big fan of marketing automation (if it’s not clear from my speaking sessions always including it), so I’ve decided toContinue reading “I’m Learning Pardot”