Pause

April was a strange month.

I think of a roller coaster – stillness and steady humming to the top of a precipice that I know is coming, but then cresting the top and looking down at the drop on the other side and feeling like it’s completely unexpected. Freefalling, excitement, and terror, then being flung into a turn before catching my breath.

May will likely be much the same.

It has never been easy for me to leave something behind, especially if I poured much of myself into it. Even little things – easter eggs nestled in out-of-the-way places or ideas that I carefully brought to reality. Leave things better than you found them. I strive for that. I hope I succeed.

It is also difficult for me to accept my adulthood sometimes. I’m not old. But I do adult things now; I have a mortgage, a 401k. Every job I’ve ever taken has been accompanied with a feeling of am I actually grown up enough for this?

But it’s bittersweet now to get something sweeter. I’ve put in time (less than I thought I’d have to, admittedly) and I’ve put a little bit of heart and soul into all of this, so no one can say I didn’t earn it. I’m happy.

And I’m tired.

There is still so much I wanted to do, to finish, and there isn’t the time. I have to let go, hand over the keys, step aside and cede the stage to someone else. I have to trust that they will put the time and care into things the way that I did. I trust my manager to find that person.

I just need to pause for a moment – a moment I haven’t allowed myself yet. Pause and sit and consider the path behind me, prepare for the path ahead of me. Breathe.

Amazing things are coming, and I am excited and terrified. But definitely happy.

Flow 2: I feel a second guide to failure coming on

Full disclosure: I scrapped the first flow. And then I started building a Visualforce page, but then I said “no. Flow. I said I would do it.”

So I scrapped the Visualforce page.

Skip ahead about an hour later, and I was still staring at the Flow Designer with a decision box and two screens with no information.

<internal monologue>

What is happening? I cannot decide how to make this work. I have to get back to step 0, and I’ve done that so many times. This is frustrating. But something…anything is better than nothing, right? So I am trudging ahead.

</internal monologue>

First thing I learned: if you do a lookup for a record, you’re going to need to make sure you map every field you’re going to use. That seemed extremely obvious for something like a record update, but I was surprised by the lookup. I don’t know why that seemed surprising, now that I think about it.

In my first iterations of this particular Flow, I wanted to give my users a choice in where to start. I gave them an input screen where they could choose among an Account, an Opportunity, and a Freight Matrix. I created a complex flow with a 3-branch decision tree that could then loop back to the original and etc. But that would not have solved the problem I was trying to solve – they might not go back and finish.

I reworked it, and I ended up with something like this:

flow

Look at that! One simple flow with a series of screens and updates. All good. I ran a test, and I had missed one field in my final lookup screen. No worries! I added it to the fields to map. I clicked save.

And then this happened.

error.jpg

Well, this is awkward, amiright?

Tune in next time for Flow 3: The Polymath’s New Guide to Failure! (And in the meantime, feel free to see the original Guide to Failure.)

 

I’m Creating a Flow: Intro

Correction: I’m writing a blog post to put off creating a flow.

A week or so ago, one of the sales reps sent a member of our marketing team a list of questions that she asks during scoping calls with clients. She wanted a fancier version of it, maybe? I’m not sure, but the marketing coworker came to me and asked about it, and I said “well, we can use Salesforce, and then the info is populated directly.”

I reviewed the list, and naturally a good chunk of those questions were already represented in Salesforce as fields. Fields that aren’t always filled out (thank you, Field Trip for confirming my suspicions).

I told her I would take it from here, and I reached out to our sales rep – “hey, do you want to pilot an interactive version of this form online?”

To my shock and delight, the sales rep said yes.

Cue my sudden realization that I didn’t really know how to make it work. Yes, these fields exist in Salesforce, but they are kind of all over the place. They are on the Account object, the Opportunity object, a custom object, and anywhere else you can think.

My first thought was Visualforce, since I’ve been trying to prepare for Platform Developer 1. It helps that the sales guys always tell me “we don’t really have a consistent way of doing this.”

The more I thought about it, though, the more I realized that maybe the root cause is that we don’t really have a consistent way of doing anything. Everyone is given their tool (Salesforce), and then they run off to survive in the wilderness. But they all use it differently. Some use it like a storage canister, where they try to keep food or water preserved for all time. Others use it as a compass – where should be heading? Still others just like to look at it for long stretches of time without really doing anything.

They largely consider this to be a strength, but I have my doubts.

So I’m working on a compromise: a visual flow that will allow them to jump between input screens but keep them generally on one path.

This is new territory for me, so as I learn, I intend to post about it. I like to share my mistakes – it keeps me humble, and hopefully someone else can learn from them.

My last series, Sales Cloud for Marketing, is coming to a close, anyway…perfect timing!

Look out for the first post in the series: Cramming Session for Visual Workflow.

#BEYA – Authenticity and Imposter Syndrome

There are two people I need to mention before I step upon this soapbox.

The first (always and forever) is my mom, who is a fantastically inspirational woman.

The second is the SaaSy Sistah herself, who wrote this blog post, then challenged some of us to keep the dialogue going. Challenge accepted.

soapbox

I hate saying this, but I am smart. I really am. I am the kind of smart that gets bored easily or can reach logical conclusions based on information provided before it’s explicitly said. I don’t like saying that because it’s considered bad form to speak about myself positively.

I mention this because, especially as a woman who works exclusively with men, I often dumb myself down around people. (See how this just keeps sounding worse?!) I work with a lot of people who lash out at intelligence, despite the buzz words and the catchphrases that make it seem like they would embrace it. They feel threatened by it. So I keep quiet; I keep things to myself. I pretend I don’t remember things that I do remember when it would seem “weird” to.

And, yes, I get bored. If I don’t feel challenged in my work (in an enriching way, mind you), then I’m much more likely to find a way out. This has been thrown in my face – “you seem to have bounced around a lot, how do we know you will stay here?” I have to apologize for that? (I will say this for my authenticity – when asked this question, my response is “I have done a lot of different jobs, yes, and I’ve been successful in each of them.”)

Things that don’t bore me: fantasy books, comics, video games, and some movie and tv franchises. I’ve been accused of being obsessive at times…by more than one person. I get rather enthusiastic about things that I like, and sometimes it’s a really hot flame that doesn’t burn very long. If I had a nickel for every time someone complained to me about my intensity, I would have enough money to make up for some of this pay gap.

So in response, I resort to stoicism or self-deprecating humor. Easier to pretend to be indifferent than to be told that my enthusiasm is ill-placed or unwelcome.

It’s also easier because there’s a gender war in some of those arenas. Comic fans (even some writers) and gamers are typically white males, and if I don’t want to deal with harassment or arguments, I have to enjoy those things quietly and largely on my own. Does my blood boil when the hubby and I go to events, and he is treated with respect, when he knows less about comics? All the time. Does he know that and correct people? You bet.

And perhaps the worst part…is that I know all of this about myself. I know that I am intelligent, that I am a genuine fan of things, that I have a great memory. I know that I actively pretend to not be. Yet I still feel inferior.

On the Women in Tech Leadership call this month, Imposter Syndrome was the main topic of conversation. It was strange to me that I had never heard of this, but even before they explained it, I understood the concept. I mean, it’s in the name.

Essentially, what that means is that I’m wearing a mask over a mask. I wear a mask of confidence to hide my mask of insecurity, which hides my true self. Or maybe I wear a mask of timidity over a mask of confidence over insecurity? I can’t say anymore, and that is the worst part of all of this.

I’ve been thinking about authenticity all week; I’ve been thinking about Imposter Syndrome. and the most disturbing realization that I reached was that maybe I don’t even know anymore which parts are mask.

 

Sales Cloud for Marketing 4: Sales Insight

Being where I am now in my admin career of both Salesforce and Marketo, it’s difficult to remember a time when I didn’t know what Sales Insight is. It’s even harder to understand why it wasn’t in use when I took the helm.

If you have Marketo and Salesforce and your sales team does not have access to this tool, then you are about to be a superhero.

Sales Insight, well, I mean, it’s kind of in the name. Essentially, it gives your Salesforce users insight into what’s happening with their contacts/leads in Marketo. If a lead clicks a link on an email, attends a webinar, visits a key website – Sales Insight will capture it and create an “Interesting Moment,” which then appears (magically!) in Sales Insight in Salesforce.

insights
Marketo pushes interesting moments based on what you want to flag

Users can see all of their contacts/leads in one place under the Marketo tab. They can also see an individual’s Interesting Moments on the record page.

And in case that’s still too much work, users can subscribe to RSS feeds and be emailed every time a contact/lead does something that they want to be notified about. Observe:

leadfeed
Under the Marketo tab, the Lead Feed appears on the right side. Users can click the Subscribe link to subscribe to the feed.

One note: the lead feed will only show activity within the past two weeks. Encourage your users to use this tool holistically, in order to not miss important milestones.

subscribe
There are 4 types of alerts users can receive, to as many emails as they like, and even to their phone

Subscribing to an individual will send a user alerts on that lead alone.

Subscribing to an Account will send a user alerts on any activity by any contact in that Account.

Subscribing to the Type will send a user alerts on any activity of that type – for instance, if they want to see email interaction, they could subscribe to the “Email” type and receive any and all notifications regarding emails.

Subscribing to the Description will send a user alerts on activity that meets that description. Super important note: if they subscribe to an Email subscription, they will only receive alerts that match that email description exactly. So if they subscribe to “Clicked on email, email was Email 1”, they will only be alerted when people click on Email 1. Use this subscription with caution!

Sales Insight is an amazing tool, but like any other amazing tool, you might struggle getting people to adopt it. If you can find even one example of how it’s been used, that can be HUGE…so here’s one you can borrow.

The first time I showed this to one of my sales reps, we were look at the Anonymous Web Activity tab of Sales Insight. One Account showed up as having had visitors to many of our key web pages. This particular Account was one he had been trying to go after for a long time, had been turned down, and hadn’t approached in about a year. Here they were, actively looking. He pointed at it and said, “I have to call them! I bet their contract is almost up with [whatever competitor he mentioned]!”

BAM! The power of Sales Insight.

Around the World

Maybe the coolest thing for me, living in West Michigan, is knowing that Anthony Keidis grew up in Grand Rapids, at least for a while.

What is also cool about living here is that we are actually closer to Chicago than we are to Detroit (at least in Holland). That means that it takes a whopping 2 hours to get from here to things like C2E2 or the Salesforce World Tour!

worldtour

As my company is considering new service-side CRM solutions, I thought it would be prudent for those in the decision-making seats to attend World Tour. I mean, I obviously was going to go anyway, but my constant yammering about how awesome Salesforce is holds not a candle to actually being part of something like World Tour. So I dragged two folks along with me.

Once there, I may have kind of ditched them. NOT PURPOSEFULLY! I sat in on some breakout sessions with them, took them to the keynote, and gave them some pointers on navigating the event, but I had some goals myself.

(Quick note about the keynote – so inspiring. They always are, but it was really great to see Mary Tagler recognized as an #AwesomeAdmin.)

happytrails
Happy trails to you!

First of all, I needed to earn an Astro. I’ve seen them on Twitter, and not having one in my life was pretty awful. So I spent some time with Trailhead, learned about Heroku, and stood in line to get my new friend…and the Lightning Component Developer Guide.

I attended a Circle on change management. It was a little sad to see a 90 minute session compressed into 30 minutes, and I don’t know if folks got everything out of it they could have. But I did see a friendly face from Destination Success there!

I also managed to track down SaaSy and grab a photo (of course).

SaaSy

All of that was fantastic.

But the best part was talking to my compatriots on the way home.

They were blown away. They didn’t understand what I was always going on about. They didn’t know how delicious the Salesforce kool-aid is.

But they do now.

I feel like Harry Potter, gathering my forces for good to prepare to fight against bad data and archaic practices. It is so exciting.

So I’m hoping in coming months, I’ll be able to talk about implementing Service Cloud. #Implement ALLthethings!

 

West Michigan Women in Tech

February 25th marked the inaugural West Michigan Women in Tech User Group meeting.

The first meeting for the West Michigan WIT User Group was snowed out – fitting for where we live. And befitting West Michigan ladies, we just rescheduled. *Snow happens* amirite?

Accordingly March 22nd marked the inaugural West Michigan WIT User Group meeting.

We were not snowed or rained or anything out, which was already an improvement. Due to the reschedule, we did have some people de-register. It’s cool; it happens.

I spent the week before the meeting both excited and almost dreading it. As I mentioned at the meeting, I’ve never been a group leader type. I led some things in college, usually because I was handed the thing and said “here. Do something with it.”

I guess in a way this group is the same. I wasn’t happy with how the existing area user group was functioning, and feeling no other recourse, I just thought to start a Women in Tech group. It has been a rocky road.

I don’t like to sugar coat things, even though I’m consistently neck-deep in Salesforce kool-aid. User Groups are popping up everywhere, which is great, but when I initially signed the papers, there were only two people responsible for supporting them, and for the first few months after submitting myself to lead a group, I didn’t feel supported at all.

It is difficult to learn what is expected of you or how you can be set up for success, doing some of the cool things that other groups are doing. It is very much sink or swim. At least it was for me.

Until I got a mentor anyway (Sarah Deutsch, rock star, I’m looking in your direction).

I’ve said it before, and I will say it over and over until I am blue in the face – this community is where it’s at. Once I got signed up with a mentor, things started to move. I met other people who had done this; not to get too metaphysical here, but it was as if once the universe knew what I needed, I developed a Salesforce-mentor-related gravitational pull.

But back to the point. I don’t know what I’m doing, but after last night, I feel like it’s ok.

We had 5 people super cool women attend our inaugural meeting, graciously hosted by Ashima. We decorated wine glasses, so we can drink (whatever we want!) from them at subsequent meetings. We discussed what we want this group to be. We vented. It was positive. I was inspired and reinvigorated.

But this post is supposed to be for those of you A) looking for some support in West Michigan and B) thinking about starting a user group.

If you are looking for support nearby, please join us! We are on the community; we are on LinkedIn. We tweet #WestMichiganWIT. We want to hear from you and talk Salesforce with you!

If you are thinking about starting a user group, get a mentor. They have fought the battles that you will have to fight, felt the disappointment and feelings of inadequacy, and they can give you some really solid tips. They can be a cheerleader or a firm hand. I also encourage you to be patient; I originally signed up for this gig in October of last year. It takes a while to get things moving, and it is slow to start. Still worth it!

It’s probably too early for me to writing all of this. I have a cat who doesn’t understand REM cycles. But at least I can say it’s authentic. And so was our meeting.

Next one will be in April. And from there, who knows?

Sales Cloud for Marketing 3: This time, it’s Salesforce

Last time, I covered a lot of Marketo things – if you don’t have Marketo/access to Marketo/care at all about Marketo, I apologize. But it was necessary. This week we’re back in the loving embrace of the Sales Cloud and looking at what we need to do to ensure that our sales teams can access all of that marketing info.

To recap, here’s what we have:

a Marketo program (historically considered a campaign in literally any other conversation) that has been assigned the appropriate channel and has been synced to a Salesforce campaign (either new or existing)

In order for someone to access this campaign and add members to it, you’re going to need to make sure that they have the right permissions.

  1. Make them a Marketing User

    marketinguser
    On the user record, just click the box
  2. Make sure their profile(s) (or permission set, if only certain users need to be able to do this) has the proper CREDs for Campaigns, specifically they need the Edit permission

    creds
    On both Campaigns and Contacts/Leads, users will need at least Edit (and, by extension, Read) permissions
  3. Make sure their profile(s) (or permission set, if only certain users need to be able to do this) has the proper CREDs for Contacts/Leads, specifically they need the Edit permission

These permissions will allow users to add members to Campaigns. If you also want them to be able to change the members’ statuses, you’ll need to ensure that they have access to Read and Edit the “Status” field on the Campaign Member page:

membersfields
On the user record, just click the box

Why am I going through all of this, you crazy lady?? 

Here’s my use case:

Our inside sales team utilizes our Marketo tool to help them reach a broader audience when sending out one-to-one emails. That’s a load off their plate, but they don’t have access to Marketo! How can they ensure that a lead who has responded doesn’t continue getting the emails in the nurture stream?

Answer: they have access via Salesforce! When a lead responds to them, they can update the lead’s Campaign status to “Responded,” which will trigger Marketo to remove the lead from the stream.

There are other times this has been useful – marking Contacts to invite our annual client event, webinar follow up, etc.

This process does not mean that you can Sales Cloud to market to your leads; Sales Cloud is not meant for that. But it can create some semblance of harmony between Sales and Marketing.

Next week: Completing the puzzle with Sales Insights!

 

(Originally from: The Grillo Pad)My Son Is

My dad’s insights on being the father of a boy with cerebral palsy. Not to brag, but my dad gets paid for his words. And awards. He and mom are also full time parents for my bro, so they’re kind of a big deal.

fourcrickets's avatarNotes from the Grillo Pad

Random thoughts on the most important boy that I know in the waning weeks of Cerebral Palsy Awareness Month:

My son is a constant loop in my thought track.

My son is the boy you can hear from outside the house or the room, making sounds that seem to have no form.

My son is quiet, sometimes for hours at a time.

My son spends most of his time inside, in his wheelchair or on the floor, watching movies, listening to music or stories, making fancy moves, playing with me.

My son is the boy with clenched hands, held up in the air as if in protest, tight hands that close like vice grips because the part of his brain that says “let go” is on sabbatical.

My son stands out in a crowd even though he can’t stand by himself.

My son was diagnosed as an infant with spastic…

View original post 694 more words

Success: Destination Success

or “What Happens in Vegas Goes on Your LinkedIn Profile”

What a week.

My brain still hurts. In a good way. Although shoving knowledge of Visualforce into a two hour block glances at the border of sadism. In a good way.

workbooks
A sample of notes/workbooks/work from the week

I came into the office Monday feeling a lot of different things. Tired. Refreshed. Accomplished. Inspired. Hungry. For both breakfast and knowledge…

There is something really cool about being one of the first people to attend this event. I ran into a few other attendees at the airport on the way home, and we chatted about how we’re the OG alums of Destination Success. Salesforce University, we’re looking at you to make something out of that.

Like pretty much every Salesforce event I’ve attended, this one was inspirational, and it created a sense of community. Given that we all lined up for exams like the huddled masses, commiserating and pep-talking, I would say there was an even greater sense of community than normal. We were all in it together. Who else could understand the exhaustion and excitement that was Destination Success?

And man, what a freakin’ week.

It really was great. I got to meet a lot of Salesforce folks, share my story, take tests (yay?), collect swag, and learn a ton. Hooray!

You feel it, though, don’t you? You know what I’m saying…

But

It can’t be sunshine and lollipops all the time. Here’s what could have been handled a little better:

  1. Infrastructure. I feel like I don’t really need to say more, and I don’t know that it was entirely on SFDC. But the connection/server issues…they were issues. Provided resolution was great, and this isn’t a complaint, but next year, plan for bigger.
  2. Circles were so far away. First world problems, I realize. The Circles of Success sessions were being held in the Delano, and I feel like a lot of folks didn’t go because a) they didn’t know how to get there and b) it was kind of a hike. But Circles are so amazing, and it makes me sad that they were all the way on the 5th floor over there.
  3. All lessons are not created equal. I was in the Dev 1 track, and I can safely say that we did not have enough time to cover Visualforce (among other things). Every single module was given 2 hours; some didn’t need the full 2 hours and others needed way more. The pace was inconsistent, accordingly, and it made it really difficult to retain some things.
  4. Consistency was absent. There were two Dev 1 classes, and depending on which one you were in, you may have learned slightly different things. That’s not unusual – I get it; I was a teacher. But I also know that when there is some sort of test, or there are certain skills that students absolutely must know, then working with the other teachers is necessary. There was definitely a bit of a vacuum feeling at times.
  5. Unprepared for crowds. I guess in a way this goes hand-in-hand with infrastructure. When I lined up for my exams, the crowd was just kind of a blob (Lol, Apex). And we would have a friendly Salesforce U person come over and say something like “if you could create five single-file lines…” We really wanted to make lines, but when you get more than a handful of people in a space with no clear direction, they’re going to end up in just 5 vaguely line-shaped blobs. Tape on the floor is helpful here.

That’s about all I have for constructive criticism. But none of that surprised me, either. This was the first year; hiccups are bound to happen, and I think overall it went off extremely, surprisingly smoothly. The little things (save the infrastructure issues) did not detract from the value of the event.

The benefits for me far, far, far outweighed any minor grievances. I am now 3x Certified, and I am ready to tackle the next couple of exams, too. I met a lot of great people. I had a blast in Vegas. I have some sweet shades for the summer.

It really served as a week to remind me just how amazing this community and the opportunities available through Salesforce really are.

So thank you, Salesforce. Again.