Return to Sin City: Marketing Nation

Honestly, before this year I had spent all of a few hours in Las Vegas – and in the airport at that. Now I could safely traverse at least two resorts with relative ease. Who knew? This was the first time Marketo held their Marketing Nation Summit in Vegas. Having never attended a previous Summit, IContinue reading “Return to Sin City: Marketing Nation”

Flow 2: I feel a second guide to failure coming on

Full disclosure: I scrapped the first flow. And then I started building a Visualforce page, but then I said “no. Flow. I said I would do it.” So I scrapped the Visualforce page. Skip ahead about an hour later, and I was still staring at the Flow Designer with a decision box and two screens withContinue reading “Flow 2: I feel a second guide to failure coming on”

I’m Creating a Flow: Intro

Correction: I’m writing a blog post to put off creating a flow. A week or so ago, one of the sales reps sent a member of our marketing team a list of questions that she asks during scoping calls with clients. She wanted a fancier version of it, maybe? I’m not sure, but the marketingContinue reading “I’m Creating a Flow: Intro”

Sales Cloud for Marketing 4: Sales Insight

Being where I am now in my admin career of both Salesforce and Marketo, it’s difficult to remember a time when I didn’t know what Sales Insight is. It’s even harder to understand why it wasn’t in use when I took the helm. If you have Marketo and Salesforce and your sales team does not haveContinue reading “Sales Cloud for Marketing 4: Sales Insight”

Around the World

Maybe the coolest thing for me, living in West Michigan, is knowing that Anthony Keidis grew up in Grand Rapids, at least for a while. What is also cool about living here is that we are actually closer to Chicago than we are to Detroit (at least in Holland). That means that it takes aContinue reading “Around the World”

West Michigan Women in Tech

February 25th marked the inaugural West Michigan Women in Tech User Group meeting. The first meeting for the West Michigan WIT User Group was snowed out – fitting for where we live. And befitting West Michigan ladies, we just rescheduled. *Snow happens* amirite? Accordingly March 22nd marked the inaugural West Michigan WIT User Group meeting. WeContinue reading “West Michigan Women in Tech”

Sales Cloud for Marketing 3: This time, it’s Salesforce

Last time, I covered a lot of Marketo things – if you don’t have Marketo/access to Marketo/care at all about Marketo, I apologize. But it was necessary. This week we’re back in the loving embrace of the Sales Cloud and looking at what we need to do to ensure that our sales teams can accessContinue reading “Sales Cloud for Marketing 3: This time, it’s Salesforce”