Sales Cloud for Marketing 3: This time, it’s Salesforce

Last time, I covered a lot of Marketo things – if you don’t have Marketo/access to Marketo/care at all about Marketo, I apologize. But it was necessary. This week we’re back in the loving embrace of the Sales Cloud and looking at what we need to do to ensure that our sales teams can accessContinue reading “Sales Cloud for Marketing 3: This time, it’s Salesforce”

Sales Cloud for Marketing 2: Programs to Campaigns

Welcome to part 1 of my “Sales Cloud for Marketing” series, where I will discuss how to force Marketing and Sales to work together to make data that we can use. Today’s topic: building Marketo programs that play nice with Salesforce. To start off, let’s make sure we get the nomenclature down. In Marketo, aContinue reading “Sales Cloud for Marketing 2: Programs to Campaigns”

Sales Cloud for Marketing 1: Intro

I’ve had my fun, talking about myself, letting my freak flag fly, etc.┬áBut now it’s down to brass tax and all that. No one starts a Salesforce blog just to see their words on the screen (I ┬ámean, that’s part of it) – they do it to give back to the community that offers themContinue reading “Sales Cloud for Marketing 1: Intro”